{
    "id": 1081,
    "date": "2023-01-06T15:26:03",
    "date_gmt": "2023-01-06T13:26:03",
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    "modified": "2023-02-14T15:48:15",
    "modified_gmt": "2023-02-14T13:48:15",
    "slug": "importanta-continutului-video-pentru-un-business",
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    "link": "https:\/\/emanuelmanescu.com\/en\/importanta-continutului-video-pentru-un-business\/",
    "title": {
        "rendered": "Importan\u021ba con\u021binutului video pentru un business"
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"1081\" class=\"elementor elementor-1081\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b60d29 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b60d29\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b071d1\" data-id=\"1b071d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b2417f elementor-widget elementor-widget-text-editor\" data-id=\"6b2417f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Mediul online<\/b> a \u00eenceput s\u0103 fie privit ca un organism dinamic, \u00een continu\u0103 schimbare, care lucreaz\u0103 cu oameni \u0219i pentru oameni. \u00cen materie de v\u00e2nzare de servicii sau produse, furnizorii trebuie s\u0103 se \u00eendrepte acolo unde g\u0103sesc oamenii \u2013 \u00een mediul online.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab2372 elementor-widget elementor-widget-text-editor\" data-id=\"dab2372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTr\u0103im \u00eentr-o lume a vizualului care a atras dup\u0103 sine \u0219i o schimbare \u00een ceea ce prive\u0219te aten\u021bia individului, devenit mai interesat de forma vizual\u0103 a informa\u021biei dec\u00e2t de cea scris\u0103.\n<br><br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e87347 elementor-widget elementor-widget-image\" data-id=\"6e87347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/Analiza-piata-video.png\" class=\"attachment-large size-large wp-image-1089\" alt=\"Analiza piata video\" srcset=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/Analiza-piata-video.png 800w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/Analiza-piata-video-300x184.png 300w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/Analiza-piata-video-768x471.png 768w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/Analiza-piata-video-18x12.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb7e864 elementor-widget elementor-widget-text-editor\" data-id=\"bb7e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><br \/><b>Con\u021binutul video<\/b> a ap\u0103rut ca un instrument de marketing digital foarte profitabil \u0219i versatil, care poate ajunge la un public mai larg, iar datorit\u0103 variet\u0103\u021bii de abord\u0103ri, acesta poate atinge mai u\u0219or obiectivele unui produs sau serviciu. Pe de o parte, con\u021binutul video este mediul care transmite cele mai multe informa\u021bii consumatorilor \u00eentr-un timp scurt \u0219i direct, \u00eencorpor\u00e2nd mai multe forme de comunicare (limbaj, gesturi, imagini). Pe de alt\u0103 parte, \u00een prezent, este mediul pe care oamenii prefer\u0103 s\u0103 \u00eel consume, pentru c\u0103 elimin\u0103 nevoia de a citi, prin urmare exist\u0103 mai multe \u0219anse s\u0103 vizioneze un videoclip dec\u00e2t alte forme de con\u021binut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be35067 elementor-widget elementor-widget-image\" data-id=\"be35067\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-1100\" alt=\"video\" srcset=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-768x512.jpg 768w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-300x200.jpg 300w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-1024x683.jpg 1024w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-1536x1024.jpg 1536w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video-18x12.jpg 18w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/01\/video.jpg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-841eedd elementor-widget elementor-widget-text-editor\" data-id=\"841eedd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<br>Tendin\u021ba de a c\u0103uta \u0219i de a consuma videoclipuri \u00een detrimentul simplelor imagini sau texte a \u00eenceput cu YouTube, urm\u00e2nd ca apogeul s\u0103 fie atins odat\u0103 cu apari\u021bia \u0219i popularizarea TikTok-ului. Acum, s-a constatat c\u0103 videoclipurile sunt mai distribuite pe re\u021belele de socializare dec\u00e2t post\u0103rile care constau doar \u00een imagini sau text, iar post\u0103rile care constau \u00een videoclipuri ob\u021bin cu aproape 50% mai multe vizion\u0103ri dec\u00e2t cele f\u0103r\u0103. C\u00e2t despre site-urile web, pe m\u0103sur\u0103 ce videoclipurile re\u021bin vizitatorii mai mult timp, algoritmul Google identific\u0103 site-ul ca g\u0103zduind con\u021binut relevant, aspect remarcat \u0219i \u00een c\u0103ut\u0103rile Google, \u00eentruc\u00e2t s-a constatat c\u0103 cele care au videoclipuri sunt plasate mult mai sus dec\u00e2t cele care nu au, ceea ce conduce c\u0103tre mai mult trafic pe site.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd8390 elementor-widget elementor-widget-text-editor\" data-id=\"0cd8390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCu toate acestea, nu trebuie uitat c\u0103 succesul v\u00e2nz\u0103rilor depinde de calitatea con\u021binutului video. \u00cenainte de toate, este important s\u0103 define\u0219ti clar strategia \u0219i publicul \u021bint\u0103. \u00cen acest fel, mesajul, con\u021binutul, formatul videoclipului poate fi personalizat, pliat pe dorin\u021bele \u0219i\/sau nevoile grupului c\u0103ruia te adresezi. \u00cen ultim\u0103 instan\u021b\u0103, generarea de v\u00e2nz\u0103ri necesit\u0103 construirea unei rela\u021bii cu viitorii cump\u0103r\u0103tori, bazat\u0103 pe informa\u021bie \u0219i pe siguran\u021ba \u00een solu\u021bionarea nevoilor lor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c3b2c7 elementor-widget elementor-widget-text-editor\" data-id=\"4c3b2c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn concluzie, natura dinamic\u0103 a videoclipului \u00eel face mai captivant dec\u00e2t o imagine static\u0103 sau un text. Acolo unde este posibil, videoclipul vorbe\u0219te mai puternic \u0219i mai mult dec\u00e2t alte forme de con\u021binut. Fiecare videoclip ofer\u0103 informa\u021bii despre publicul care \u00eel urm\u0103re\u0219te \u0219i despre obiceiul s\u0103u, iar analiza datelor video vor sta la baza unei adapt\u0103ri a abord\u0103rii pentru urm\u0103torul videoclip.\n<br><br>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d202d31 elementor-widget elementor-widget-heading\" data-id=\"d202d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>\nPa\u0219i practici de urmat: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3828c8d elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3828c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">F\u0103-\u021bi un canal de YouTube \u0219i posteaz\u0103 clipuri despre produsul sau serviciul t\u0103u.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Posteaz\u0103 video-uri constant pe Facebook, Instagram \u0219i Tik-Tok.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Folose\u0219te video de prezentare \/ tutorial pe homepage.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Apeleaz\u0103 la un specialist pentru a face campanii video creative.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d0cb9 elementor-widget elementor-widget-text-editor\" data-id=\"b8d0cb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Nu l\u0103sa afacerea ta s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103 \u00een era digital\u0103. Contacteaz\u0103 un specialist pentru a-\u021bi dezvolta strategia de con\u021binut video. \ud83d\udc47\ud83c\udffd<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee7d787 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee7d787\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46bb252\" data-id=\"46bb252\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f78f5 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"50f78f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/emanuelmanescu.com\/en\/#contact-form\" id=\"buton-blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d970611\" data-id=\"d970611\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Mediul online a \u00eenceput s\u0103 fie privit ca un organism dinamic, \u00een continu\u0103 schimbare, care lucreaz\u0103 cu oameni \u0219i pentru oameni. \u00cen materie de v\u00e2nzare de servicii sau produse, furnizorii trebuie s\u0103 se \u00eendrepte acolo unde g\u0103sesc oamenii \u2013 \u00een mediul online. Tr\u0103im \u00eentr-o lume a vizualului care a atras dup\u0103 sine \u0219i o schimbare [&hellip;]<\/p>",
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