{
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    "date": "2023-01-31T19:48:59",
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    "modified": "2023-02-15T10:56:43",
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    "slug": "cum-te-poti-diferentia-de-concurenta",
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    "title": {
        "rendered": "<strong>Cum te po\u021bi diferen\u021bia de concuren\u021b\u0103?<\/strong>"
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"1304\" class=\"elementor elementor-1304\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db7804c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db7804c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a01f1f5\" data-id=\"a01f1f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6046f11 elementor-widget elementor-widget-text-editor\" data-id=\"6046f11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u00cen <b>orice domeniu<\/b> exist\u0103 mai multe afaceri care ofer\u0103 aproape acelea\u0219i produse\/servicii aceluia\u0219i grup de clien\u021bi, iar orice mesaj de marketing pe care un posibil client \u00eel aude de la tine, este probabil s\u0103 \u00eel fi auzit \u00een termeni asem\u0103n\u0103tori de la un concurent. <br>Pe o <b>pia\u021b\u0103 aglomerat\u0103<\/b>, cu multe platforme, canale de livrare a informa\u021biei \u0219i campanii promo\u021bionale, ob\u021binerea unui avantaj competitiv ar trebui s\u0103 fie unul dintre scopurile pe care o afacere \u0219i-l propune. <br><b>Diferen\u021bierea de concuren\u021b\u0103<\/b> se refer\u0103 la metodele pe care o afacere le folose\u0219te pentru a ie\u0219i \u00een eviden\u021b\u0103 fa\u021b\u0103 de concuren\u021bi pentru a-\u0219i forma \u0219i promova identitatea, nivelul de cunoa\u0219tere a brandului, construirea unei rela\u021bii cu publicul \u021bint\u0103 \u0219i, nu \u00een ultimul r\u00e2nd, pentru cre\u0219terea v\u00e2nz\u0103rilor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a693f9f elementor-widget elementor-widget-text-editor\" data-id=\"a693f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-1421\" src=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-1024x683.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-1024x683.jpg 1024w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-300x200.jpg 300w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-768x512.jpg 768w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-1536x1024.jpg 1536w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-2048x1365.jpg 2048w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/10163-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p><p>Clientul are la \u00eendem\u00e2n\u0103 foarte multe op\u021biuni \u0219i, de multe ori, \u00eei este greu s\u0103 diferen\u021bieze solu\u021bia pe care o propui tu fa\u021b\u0103 de solu\u021bia concuren\u021bei. Ceea ce pentru tine poate fi o distinc\u021bie evident\u0103, pentru client poate s\u0103 nu fie la fel de evident. Prin urmare, trebuie s\u0103 explici de ce clientul <b>ar trebui s\u0103 aleag\u0103<\/b> solu\u021bia ta \u00een locul alternativelor.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3887fbd elementor-widget elementor-widget-text-editor\" data-id=\"3887fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUn mod simplu de a identifica diferen\u021bele este de a g\u00e2ndi \u00een termeni de caracteristici versus beneficii. Majoritatea diferen\u021belor sunt caracteristici ale produsului\/serviciului s\u0103u, f\u0103r\u0103 a face referire la modul \u00een care ar putea ajuta clientul. Pentru a fi <b>conving\u0103tor<\/b>, trebuie s\u0103 explici modul \u00een care caracteristica satisface nevoia clientului, adic\u0103 \u00eei aduce un beneficiu. Astfel, \u00eei po\u021bi descrie clientului diferen\u021ba incluz\u00e2nd nevoia lui personal\u0103 \u0219i explic\u00e2nd modul \u00een care aceast\u0103 diferen\u021b\u0103 \u00eei satisface nevoia. De asemenea, c\u00e2nd prezin\u021bi modul \u00een care clientul poate beneficia de diferen\u021ba ta, trebui s\u0103 sus\u021bii afirma\u021bia cu o form\u0103 prin care s\u0103 dovede\u0219ti (de exemplu, printre cele mai eficiente dovezi se num\u0103r\u0103 review-urile clien\u021bilor).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-063299f elementor-widget elementor-widget-text-editor\" data-id=\"063299f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tO alt\u0103 modalitate esen\u021bial\u0103 prin care po\u021bi s\u0103 te prezin\u021bi poten\u021bialilor clien\u021bi este <b>reclama<\/b>, care cu c\u00e2t este mai unic\u0103, mai creativ\u0103 \u0219i de calitate, cu at\u00e2t te va ajuta s\u0103 la\u0219i mai pu\u021bin spa\u021biu pentru concuren\u021b\u0103. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe7df2a elementor-widget elementor-widget-text-editor\" data-id=\"fe7df2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<b>Pa\u0219i de urmat:<\/b>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2af9df elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"a2af9df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lucreaz\u0103 cu un videograf. Strategia ta de marketing nu ar trebui s\u0103 pun\u0103 accent pe asem\u0103n\u0103rile cu concuren\u021ba, ci pe diferen\u021be. A\u0219a c\u0103, at\u00e2ta timp c\u00e2t \u00ee\u021bi \u00een\u021belegi clien\u021bii \u0219i ceea ce caut\u0103, fii \u00eendr\u0103zne\u021b \u0219i creativ  prin realizarea unor reclame de calitate.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Prive\u0219te modul \u00een care concuren\u021bii t\u0103i \u00ee\u0219i conduc afacerea \u2013 cum \u00ee\u0219i ofer\u0103 serviciile, procesul lor de v\u00e2nzare, cum \u00ee\u0219i trateaz\u0103 clien\u021bii \u0219i identific\u0103 unde r\u0103m\u00e2ne loc de \u00eembun\u0103t\u0103\u021bire. \u00cen acest fel, lipsurile lor vor deveni oportunit\u0103\u021bi pentru tine de a te diferen\u021bia \u0219i de a oferi un produs\/seviciu mai bun.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00cen general, oamenii apeleaz\u0103 la un produs sau serviciu pentru a rezolva o anumit\u0103 problem\u0103. Afl\u0103 care sunt problemele clien\u021bilor \u0219i \u00eencearc\u0103 s\u0103 pliezi produsul\/serviciul pe problema clientului. Trebuie s\u0103 \u021bii cont s\u0103 nu oferi totul, pentru c\u0103 vei risca s\u0103 \u00ee\u021bi dep\u0103\u0219e\u0219ti capacitatea de a oferi; \u00een schimb, po\u021bi s\u0103 te \u201especializezi\u201d pe c\u00e2teva aspecte de ni\u0219\u0103 pe care s\u0103 le exploatezi.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Cu c\u00e2t cercetezi mai mult publicul \u021bint\u0103, cu at\u00e2t vei \u00een\u021belege cine \u00ee\u021bi cump\u0103r\u0103 de fapt produsul\/serviciul. Axarea pe un grup de ni\u0219\u0103 de consumatori duce la v\u00e2nz\u0103ri \u0219i rentabilitate mai bun\u0103 a investi\u021biei pe partea de marketing dec\u00e2t \u00eencercarea de promovare pentru publicul larg. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8a7ca elementor-widget elementor-widget-text-editor\" data-id=\"2b8a7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Nu l\u0103sa afacerea ta s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103 \u00een era digital\u0103. Contacteaz\u0103 un specialist pentru a-\u021bi dezvolta strategia de con\u021binut video. \ud83d\udc47\ud83c\udffd<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64c2bb9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64c2bb9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0cbbe56\" data-id=\"0cbbe56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1fc3ba elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"c1fc3ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/emanuelmanescu.com\/en\/#contact-form\" id=\"buton-blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7c1c2e5\" data-id=\"7c1c2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>\u00cen orice domeniu exist\u0103 mai multe afaceri care ofer\u0103 aproape acelea\u0219i produse\/servicii aceluia\u0219i grup de clien\u021bi, iar orice mesaj de marketing pe care un posibil client \u00eel aude de la tine, este probabil s\u0103 \u00eel fi auzit \u00een termeni asem\u0103n\u0103tori de la un concurent. Pe o pia\u021b\u0103 aglomerat\u0103, cu multe platforme, canale de livrare a [&hellip;]<\/p>",
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