{
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    "date": "2023-01-31T20:15:10",
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    "modified_gmt": "2023-05-11T09:47:15",
    "slug": "ce-inseamna-o-reclama-buna",
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    "title": {
        "rendered": "<strong>Ce \u00eenseamn\u0103 o reclam\u0103 bun\u0103?<\/strong>"
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        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"1338\" class=\"elementor elementor-1338\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84853fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84853fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a092537\" data-id=\"a092537\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ee63914 elementor-widget elementor-widget-text-editor\" data-id=\"ee63914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce ar \u00eensemna o <b>reclam\u0103 bun\u0103<\/b>, eficient\u0103 este doar una dintre \u00eentreb\u0103rile principale pe care ar fi bine s\u0103 \u021bi le pui atunci c\u00e2nd \u00ee\u021bi propui s\u0103 elaborezi conceptul unei reclame pentru afacerea ta. O reclam\u0103 eficient\u0103 genereaz\u0103 rezultate \u00een afaceri, \u00eendeplinind obiectivele de marketing ale acesteia, \u00eens\u0103 un alt factor comun \u00een r\u00e2ndul tuturor reclamelor de succes este s\u0103 sunt remarcate.<br \/>Mediul online, \u00een care totul \u00eenseamn\u0103 rapiditate, este foarte aglomerat, iar oamenii pot alege s\u0103 ignore sau s\u0103 interac\u021bioneze cu con\u021binutul t\u0103u, prin urmare o reclam\u0103 bun\u0103 se remarc\u0103 printre celelalte reclame care concureaz\u0103 pentru aten\u021bia publicului, este cea care, pentru moment, pune pe \u201epauz\u0103\u201d acel trafic.<\/p><p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1385 size-large aligncenter\" src=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-1024x619.jpg\" alt=\"\" width=\"800\" height=\"484\" srcset=\"https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-1024x619.jpg 1024w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-300x181.jpg 300w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-768x464.jpg 768w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-1536x928.jpg 1536w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-2048x1238.jpg 2048w, https:\/\/emanuelmanescu.com\/wp-content\/uploads\/2023\/02\/5482-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752d13e elementor-widget elementor-widget-text-editor\" data-id=\"752d13e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00cenainte de a \u00eencepe s\u0103 lucrezi la reclama propriu-zis\u0103 este important s\u0103 \u00ee\u021bi cuno\u0219ti <b>publicul<\/b>, s\u0103 identifici \u0219i s\u0103 define\u0219ti beneficiile reale pe care produsul, serviciul sau afacerea ta \u00een general le va avea pentru client.<br \/>&#8211; Ce fel de problem\u0103 va rezolva? <br \/>&#8211; Cum \u0219i c\u00e2t de util va fi pentru client? \u2013 \u0219i s\u0103 \u00eel faci s\u0103 te cread\u0103.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ea4a6 elementor-widget elementor-widget-text-editor\" data-id=\"17ea4a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un prim aspect pe care trebuie s\u0103 \u00eel iei \u00een considerare este <b>formatul<\/b>. \u00cenainte de a decide ideea general\u0103 a reclamei este bine s\u0103 fie clar de la \u00eenceput care va fi \u201esuportul\u201d care va sus\u021bine reclama ta (video, fotografie etc.) \u00een func\u021bie de ceea ce caut\u0103 clientul (de exemplu, videoclipul a \u00eenceput s\u0103 fie din ce \u00een ce mai atr\u0103g\u0103tor). <br>Al doilea aspect, cel care define\u0219te reclama, este mesajul, miezul la  care trebuie s\u0103 ajung\u0103 clientul.<br>\u2013 Ce vrei s\u0103 transmi\u021bi prin reclama ta: s\u0103 informezi, s\u0103 convingi sau s\u0103 reaminte\u0219ti? R\u0103spunz\u00e2nd acestei \u00eentreb\u0103ri vei g\u0103si \u0219i publicul \u021bint\u0103, publicul c\u0103ruia se adreseaz\u0103 reclama ta, iar odat\u0103 ce ai clarificat aceste puncte va fi mai simplu s\u0103 g\u0103se\u0219ti idei de la care s\u0103 porne\u0219ti. De asemenea, trebuie s\u0103 ai \u00een vedere simplitatea, s\u0103 g\u0103se\u0219ti modalit\u0103\u021bi prin care reclama s\u0103 fie u\u0219or de urm\u0103rit \u0219i de \u00een\u021beles, s\u0103 spun\u0103 ceea ce trebuie s\u0103 spun\u0103, nu mai mult. <br>De\u0219i produsul sau serviciul t\u0103u are multe calit\u0103\u021bi care ar putea fi prezentate poten\u021bialilor clien\u021bi, trebuie s\u0103 iei \u00een considerare c\u0103 nu este suficient timp pentru a transmite totul, iar publicul nu este disponibil s\u0103 asimileze toate informa\u021biile. <br>Prin urmare, cele mai bune reclame sunt cele care transmit clar un mesaj pe care publicul \u0219i-l poate aminti; reclama trebuie s\u0103 prezinte un avantaj esen\u021bial sau un element de diferen\u021biere u\u0219or de \u00een\u021beles \u0219i de re\u021binut.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d318200 elementor-widget elementor-widget-heading\" data-id=\"d318200\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>\nPa\u0219i practici de urmat: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef7ba4e elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ef7ba4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">F\u0103 un schimb de rol. \u00cencearc\u0103 s\u0103 \u00ee\u021bi imaginezi c\u0103 nu cuno\u0219ti nimic despre afacerea ta \u0219i despre ce ai de oferit clien\u021bilor. Pune-te \u00een locul publicului \u021bint\u0103 \u0219i \u00eentreab\u0103-te dac\u0103 \u00een\u021belegi reclama \u00een ansamblu \u0219i dac\u0103 \u00een\u021belegi rolul fiec\u0103rui element care o compune. <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ia \u00een considerare feedback-ul. G\u00e2nde\u0219te-te la persoanele care ar putea s\u0103 \u00ee\u021bi ofere o critic\u0103 constructiv\u0103 pentru reclama ta. \u00cen acest fel te deta\u0219ezi personal de rezultatul final \u0219i vei avea ocazia s\u0103 ob\u021bii primele reac\u021bii, care \u00ee\u021bi vor oferi informa\u021bii utile.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vrei ca oamenii s\u0103 cumpere produsul\/serviciul t\u0103u? \u00cendeamn\u0103 la ac\u021biune prin urm\u0103toarele: acceseaz\u0103 pagina web; scaneaz\u0103 codul QR etc.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vorbe\u0219te direct cu publicul t\u0103u, folose\u0219te \u201etu\u201d\/\u201eal t\u0103u\u201d \u00een reclam\u0103.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"jki jki-check-circle-solid\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Lucreaz\u0103 cu un videograf pentru a realiza o reclam\u0103 de calitate, relevant\u0103 \u0219i captivant\u0103.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f76889d elementor-widget elementor-widget-text-editor\" data-id=\"f76889d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Nu l\u0103sa afacerea ta s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103 \u00een era digital\u0103. Contacteaz\u0103 un specialist pentru a-\u021bi dezvolta strategia de con\u021binut video. \ud83d\udc47\ud83c\udffd<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-84e03e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84e03e6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9c1665d\" data-id=\"9c1665d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3087aa7 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"3087aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/emanuelmanescu.com\/en\/#contact-form\" id=\"buton-blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACT<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-49b47c1\" data-id=\"49b47c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Ce ar \u00eensemna o reclam\u0103 bun\u0103, eficient\u0103 este doar una dintre \u00eentreb\u0103rile principale pe care ar fi bine s\u0103 \u021bi le pui atunci c\u00e2nd \u00ee\u021bi propui s\u0103 elaborezi conceptul unei reclame pentru afacerea ta. O reclam\u0103 eficient\u0103 genereaz\u0103 rezultate \u00een afaceri, \u00eendeplinind obiectivele de marketing ale acesteia, \u00eens\u0103 un alt factor comun \u00een r\u00e2ndul tuturor [&hellip;]<\/p>",
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